A stunning brand overlay and signage scheme for Laszlo

This signage scheme involved a wide variety of signage types materials and applications applied to a brand new commercial office at Archway, North London - a 1920s warehouse building by Dorrington.

Location

Laszlo, Archway, North London

Background

The Laszlo signage scheme involved a wide variety of signage types materials and applications applied to a brand new commercial office at Archway, North London - a 1920s warehouse building by Dorrington.

Working with appointed agency Siren Design and the scheme architects, the Octink Team assisted with the specification, production and application in alignment with the creative ambition for the scheme.

Objectives

To co-ordinate concept designs into working solutions
To utilise materials to meet the required service life of the scheme
To design technical signage to integrate into the existing fabric of the building
To ultimately create head turning signage with kerb appeal
Deliver in time for the UK Launch

Solution

With a scope to provide both internal and external graphic elements we worked closely with Siren to develop the concept design intent into reality.

Externally, abseil teams applied the scheme's brand identity to the highest sections of brickwork, while a glass stairwell was transformed with the application of translucent vinyl.

Further permanent signage included a set of fret-cut illuminated letters powder coated the scheme colour, while inside subtle wall vinyl and glass manifestations provided a clean look and wayfinding to complement the internal architectural features.

Result

A head turning branding scheme with true kerb appeal achieved through complementary design.

Some of the many Octink projects over the years

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